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KATHY HAWK

Marketing Director

I am a proactive, versatile, and strategic global brand and product marketing professional with diverse industry experience. With strong analytical, planning, and project management skills, I develop national and global marketing campaigns that drive customer acquisition, retention, and engagement. I manage the development of creative assets including TV spots, video ad units, print artwork, marketing collateral, copywriting, digital ads, social media content, website creation, design and content (Word Press) and I have experience overseeing large influencer/brand ambassador campaigns.

 

I have extensive knowledge with B2B, B2C, retail, ecommerce and social commerce. I have solid computer skills with all MS Office applications, as well as various programs such as Canva, Hootsuite and HubSpot with an adaptability to new platforms. I’m a strong self-starter who takes full responsibility and ownership of tasks. I'm able to work in a fast-paced environment with changing priorities while still meeting deadlines. I have a coaching mindset with previous experience building and managing teams.

EXPERIENCE

Marketing Director, Consultant

Hive24Design | 2016-Present
 

  • Develop marketing campaigns based on a company's unique needs and goals.

  • Development and creation of strategic roadmaps, integrated marketing plans, strategic briefs, design, copy, website content, social content, media buying, and others as needed based on the initiative.

  • Outlining the marketing strategy to grow your business and/or product and partnering with key stakeholders to develop tactics to ensure all initiatives are successfully implemented.

  • Strong understanding of digital marketing trends, platforms, and technologies.

  • Coordinate and manage live events and tradeshows.

  • Develop and manage your social media presence, keeping it fresh and captivating, ensuring your online platforms reflect your dynamic brand image.

  • Build and manage your website and eCommerce platforms.

  • Continuously analyze market trends and competitor positioning, leveraging customer behavior and experience data to shape marketing strategies.

  • Ability to inform, influence and collaborate across teams, departments and with all organization levels.

  • Excellent communication and PowerPoint presentation skills.

  • Creative, strategic marketing programs include researching brands and competitive landscapes, trends, and social media influencers and omni channel strategies.

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Clients include:

CHA Hollywood Presbyterian Hospital & Medical Center

Undaunted Apparel

Unlimited Off-Road

Ted Barbur Sales & Marketing

Elle Grey Stories (author)

EARN (Expand Animal Rights Now)

EcoKrawl Events, LLC

Danielson Financial Group

NASCAR

Sr. Manager, Marketing & Publicity (Contract to Permanent)

SmartLab Toys (Manufacturer) | October 2021 – July 2022 (Company was sold)

 

  • Create and execute marketing plans designed to generate sales, build brand awareness, and maximize exposure to the target audience through online, print, broadcast, and other channels.

  • Created campaign briefs and managed large influencer campaigns across an ever-increasing multitude of platforms and touchpoints.

  • Created and managed budgets.

  • Redesigned Amazon storefront and created and managed A+ Content pages for new brand launches and product listings.

  • Designed and launched a new website (WordPress and Yoast SEO).

  • Managed all e-commerce via website store, Amazon, and online retailers.

  • Produced creative briefs, media kits, and advertising copy for new product launches.

  • Successfully developed the pitch of key products to journalists, family and parenting media and key online influencers.

  • Managed external vendors and agencies.

  • Coordinated and attended events and tradeshows.

  • Managed all social media channels via Hootsuite.

Vice President – Global Brand Marketing & PR
Funrise Inc. (Manufacturer) May 2004 – Sept 2015

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  • Created global marketing/PR campaigns for new and existing products including traditional & digital media, influencer and affiliate programs, publications, press releases, cross-sell booklets, sell-sheets, marketing materials and ads.

  • Supported sales team with appropriate messaging, positioning, and custom sales presentations directed toward retailers.

  • Improved distribution of marketing collateral by creating a shared and secured website for the global sales team which provided them with immediate accessibility to product information and images.

  • Built and managed a marketing team of 5 direct reports.

  • Developed & managed online presence utilizing social media platforms to support our retailers and engage consumers.

  • Initiated & monitored global P&L budgets & tracked commitment to marketing spends in compliance with licensing agreements.

  • Successfully produced & managed an experiential marketing campaign for the iconic Tonka brand including off-road motorsports events both here in North America and Australia.

  • Coordinated, attended and managed global trade shows with extensive travel.

ACHIEVEMENTS/CERTIFICATIONS

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  • Highly quoted and publicized representative of Funrise brands in magazines, newspapers and social media

  • Numerous appearances on television and radio

  • 2010 Winner of a Bronze Telly Award for writing and producing a TONKA commercial

  • Coordinator/Director of the highly publicized annual “Toy Run for Kids” benefiting Children’s Hospital, Los Angeles.

    • Results: $100k worth of toys donated each year through this event.

      • Over $1M donated in toys overall

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  • Certificate of course completion - Create a Go-to-Market Plan.

    • Certificate ID: e86ebb377c4083f7a862ee6f28d909813f2e9e505d3dca58cee92a62eed9cc30

  • Certificate of course completion - Social Media Marketing: Strategy and Optimization

    • Certificate ID: AbG6GRA88Wmhwt5jxYSIIMFssG5d​

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